Azad Chaiwala would help to shop more wives

United Kingdom, June 24: Azad Chaiwala decided to be a polygamist when he was 12 years old. By 22, he had married – shortly after he had made his first million in the United Kingdom. He then spent the next decade looking for a second wife.

Having failed offline, Chaiwala who is of Pakistani origin, decided to try his luck online. However, there were no such options in the virtual world. So the technology entrepreneur who had built almost a dozen web-based businesses that were clocking over 50 million unique monthly users decided to launch an online portal for polygamy for himself and for others like him.

He decided to call the project Of course, the polygamous men didn’t have to stop at two. They could keep coming back for more wives. At 33, Chaiwala describes himself as a “serial tech entrepreneur” – one who is proud of making it big without a degree. And he has his heart set on changing the way polygamy is perceived.

His logic is absurdly simple – Muslim men need more than one wife “to ward off the danger of divorce or of falling into any illicit relationship outside of marriage”.

And that logic has now extended to the non-Muslim world too.

Chaiwala wants every Muslim to have more than one wife – an age-old tradition of the Prophets – a “Sunnah” he wants to revive. He quotes the Quran on his homepage for those feeling any pangs of guilt. “Then marry women of your choice, two or three, or four but if you fear that you shall not be able to deal justly, then only one” – Quran 4:3.

This first-ever matchmaking website for Muslim polygamists was launched in November 2014. It has 25,000 members from across 163 countries. Interestingly, 30% members are women.

Not just that. Two successful marriages are reported every week. He cites figures from a documentary film on polygamy saying there are 20,000 Muslim families practicing polygamy in the UK. He wants to change the number by many multiples. Both in the Muslim and the non-Muslim world.

Buoyed by the success of, Chaiwalahas launched another project – for those who are not Muslims. “At 12 I knew I was a polygamist…By my late teens I had already informed every living soul that I was going to have multiple wives and 20 children. At 22, I got married for the first time and let my new wife and in-laws know about my future plans,” says Chaiwala.

However, a decade later he was still with just one wife. “.. I was living in the digital age where I could find anything from a burger to a bathtub online. What use of me being an entrepreneur, if I could not use my own digital expertise and solve this problem electronically. I knew, like me there would me many others struggling to find additional wives offline. Thus was born and seeing it’s success and demand, soon followed.”

Chaiwala is certain that more people should practice polygamy. “Because we already practice a very corrupt form of it in the shape of pornography, easy hookup apps where you can swipe for an encounter, strip clubs and extra marital affair websites…. except they all have a very bad effect on the fabric of society that is the family. Polygamy keeps families together and makes them bigger and stronger.”

When asked if such a website would bring a bad name to Muslims, he retorted, “If there was a would that give you good publicity?”

“I am comfortable with the concept. I am a Muslim and I urge everyone to be comfortable in their skins. There is no need to justify your existence. Justify your actions. Who are we trying to please? Are you trying to please Allah or his creation – the people. There is no such thing as bad publicity. All publicity is good.”

Chaiwala says it is difficult for men to “window-shop for wives” on his website.

“It is not easy for men to abuse the system. While it is free for females to sign up, men have to pay. And even though they pay up they do not have access to all women or their pictures or their contact details. They have to initiate a conversation…”

He, however, admits the system is not flawless – much like other matchmaking websites because “we cannot control people’s minds and hearts”.

“We get some dubious women…or people disguised as women,” he informs.