Blush channel promotes equality of women by not specifying gender restricted jobs

Blush channel promotes equality of women by not specifying gender restricted jobs

NEW DELHI, March16:  A profession has no gender, so why do we insist on using terms like “lady driver,” “female filmmaker,” “rapper chick” and “female bodybuilder?” That’s the question women are asking in a video produced by Blush. As Blush notes, prefixing a gender to a vocation is often done when the professions being discussed are typically associated with men. So while you would never refer to a man who happens to be a doctor as a “male doctor,” you often hear people refer to a woman who is a doctor as a “lady doctor.” Similarly, a “woman CEO,” a “woman coach,” or a “female bartender.”

It’s always a question around the female – how is it being a female inside the bar” says Ami Shroff, one of the women featured in the video, who is a noted flair bartender and mixologist.

 Sofia Ashraf, a popular rapper and activist from Tamil Nadu, laughs at what she is sometimes called, “A ‘femcee’ is a female emcee. I sound like I’m some contraceptive pill or something.”

The 2-minute clip, set to a catchy Tamil song, shows how women reclaim titles for themselves – sending the message that a skill, passion, job or profession have no gender.

You can watch the full video here:

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