India-born designer showcases ‘sustainable fashion’ at New York runway

New Delhi, Feb 15 (IANS) India-born US-based designer Premal Badiani showcased her latest collection titled “Root Cause” at the New York Fashion Week and her inspiration was to “bring awareness of the human impact on the environment”.

“The inspiration behind this collection is to bring awareness of the human impact on the environment and to promote social responsibility by adopting sustainable fashion as a lifestyle choice,” she said in a statement.

“The primary fabric used that is made from natural cellulosic fibers and produced from wood pulp, a natural renewable resource. This highlights the brand’s philosophy of environmental awareness that believes caring about the planet is not a seasonal choice but needs to be done all year round. Through this collection, the brand wants to promote sustainable fashion in the luxury market,” added Badiani

The designer showcased her line in a virtual presentation.

“Mirror displays could be a game changer in the world of fashion and apparel retailing. Blending the physical and digital worlds, these interactive displays bring to life the digital aisle and enable an in-store experience never before possible” said the designer.