India’s cultural heritage better portrayed through films: Naidu

Panjim, Nov 21 (IANS) Union Minister for Information and Broadcasting M. Venkaiah Naidu believes in the power of films as a medium, and says movies can portray India’s culture and heritage well.

Naidu shared his thoughts at the ongoing NFDC Film Bazaar here on Monday. Organised by National Film Development Corporation Ltd (NFDC), Film Bazaar provides a platform to encourage collaboration between the international and South Asian film fraternities.

“Films can portray our culture and heritage. Films can also take the message of our country to other places. That way, the government of India gives maximum importance. We have also entered into a co-production agreement with different countries and want to work with them. The cultural heritage of India is better portrayed through films,” said Naidu.

Emphasizing on the bigger picture that can be achieved through films, Naidu said: “It will help to go a long way in producing films in India and films in turn will also encourage tourism and culture of the country. That’s where the three dimensional purpose will be achieved by the films.”

Appreciating the idea of the Film Bazaar, Naidu said: “I’m impressed by the idea of the Film Bazaar. It is like a filmy supermarket. You have everything – from incredible locations to viewing of the films, interaction with the producers and experience of seeing films in 3D dimensions. One can get everything what is required for filmmaking.”

There are various sections like the Viewing Room and Film Bazaar Recommends, Work-in-Progress Lab, Co-Production Market, Producers Lab along with panel discussions and master classes where many debutante filmmakers will get an opportunity to showcase their work to the industry experts.

While music maestro A.R. Rahman’s “Vande Mataram” Live-in-VR Experience is to be unveiled here, Philip Lee (producer of “The Dark Knight” and “The Revenant”) will be conducting a master class.

Filmmaker Imtiaz Ali will converse with author Nasreen Munni Kabir at the Knowledge Series session at the bazaar, which is held every year on the sidelines of International Film Festival of India (IFFI).

The 10th NFDC Film Bazaar will conclude on Thursday.

(The writer’s trip to Goa has been sponsored by NFDC Film Bazaar. Arundhuti Banerjee can be contacted at