Ipsos Public Affairs launched in India

New Delhi, March 2 (IANS) Ipsos, a leading global market research company, on Thursday announced the launch of Ipsos Public Affairs in India to help customers identify what drives, builds and sustains social research and corporate reputation in the country.

Speaking on the ocassion, Darrell Bricker, Chief Executive Officer (CEO) of Ipsos Global Public Affairs, said that India is at a very crucial juncture where public opinion plays an integral role in nation building.

“In this context, the role and power of public affairs research will be an essential ingredient. We are excited to expand our Public Affairs segment in India and it is very timely for us to invest our local capabilities in social research and development.

“We are confident that with the in-depth sector knowledge to assist decision-makers and global expertise, our teams in India will be able to provide access to the knowledge in social and corporate reputation research,” Bricker noted.

Amit Adarkar, CEO of Ipsos India, said: “With our rich heritage of more than three decades, we hope to act as facilitators in providing information to shape efficient and effective policies & programmes. We are poised to contribute to India’s journey of decision making towards improvement of society, thus building a stronger nation.”