ITC forays into gourmet coffee business
Chennai, Oct 5 (IANS) Leveraging its twin strengths — agri-commodity sourcing and presence in luxury hotels segment — ITC Ltd. has forayed into the gourmet coffee business, said a senior official here on Wednesday.
“We will be offering the guests in our luxury properties the newly launched gourmet coffee Sunbean. Currently different varieties of coffee made with Sunbean coffee powder is offered in nine properties. Three more hotels will start offering the same by the end of 2016,” G.K.Suresh, Vice President, New Category Development told reporters.
The gourmet coffee is currently available in ITC’s luxury properties in Bengaluru, Chennai, Delhi and Mumbai.