Jio entry a challenge, will match competition in tariff: BSNL

New Delhi, Sep 06: State-run Bharat Sanchar Nigam Ltd termed Reliance Jio’s entry into the market as a “challenge” for all operators, but said it expects to match the intense competition “tariff-by-tariff”.

BSNL Chairman and Managing Director Anupam Shrivastava told that the telecom PSU will adopt an aggressive stance on tariffs going forward.

BSNL, which unveiled a promotional unlimited wireline broadband plan that effectively translates into less than Re 1 per GB download cost for very high usage subscribers, a day after Reliance Jio made public its 4G plans – believes it is in a position to match Reliance Jio’s tariffs successfully.

“It is a question of survival in the market… there is no other way but to match Jio, tariff by tariff. If tariff of Jio is aggressive, the tariff of BSNL and of all other operators is also going to be aggressive,” Shrivastava said.

Terming Jio’s entry as a “challenge for all operators”, Shrivastava said competition is good for consumers as it ushers better offerings.

“As far as challenge is concerned, we cannot wish it away… I believe, BSNL is in a position to match Reliance Jio’s tariffs most successfully, because we are incumbent operator. We are landline and optical fibre operator so our broadband tariff rides on our own network… We don’t have to start procuring, investing and then come out with offerings,” he said.

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