‘Ladta Pahlaj: Amul’s dig on ‘Udta Punjab’ row
Mumbai, June 9 : Indian dairy brand Amul Co-operative Ltd, which releases topical ads to take a jibe at situations, has now taken a dig at the ongoing tiff between censor board chief Pahlaj Nihalani and makers of “Udta Punjab”.
The dairy company came out with a special advertisement surrounding the controversy of the film “Udta Punjab”, a movie which delves into the drug menace of Punjab and for which the censor board has ordered 89 cuts.
The advertisement shows a cartoon based on rockstar Tommy Singh (Shahid Kapoor), a doctor (Kareena Kapoor Khan), a policeman (Diljit Dosanjh) and the Amul girl.
They all look puzzled at a pair of scissors, symbolising the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.
The caption given to the ad reads: “Ladta Pahlaj”
Co-produced by Phantom Films and Balaji Motion Pictures, “Udta Punjab” is scheduled to be released on June 17.