LeEco touches Rs 200 crore mark in its first-ever festive sale
New Delhi, Oct 7 (IANS) Chinese Internet and technology conglomerate LeEco on Friday announced that it has touched the Rs 200 crore mark for the first time during a festive sale in India.
The company sold 200,000 phones, 1800 SuperTVs and over 500 accessories across all four etailer platforms — LeMall.com, Flipkart, Amazon India and Snapdeal, it said in a statement.
“This, indeed, is a significant achievement for us given that as a brand, we are still less than a year old in India,” said Atul Jain, COO, smart electronics business, LeEco India.
The key reasons behind the great response to LeEco phones and SuperTVs are the pre-bundled LeEco Membership Programme, high-end specs and disruptive pricing, the company added.