Maruti Suzuki’s NEXA outlets sell over 185,000 vehicles

Hyderabad, Jan 30 (IANS) Passenger vehicle major Maruti Suzuki on Monday reported that its premium automotive retail channel — NEXA — has sold over 185,000 vehicles since its inception in July, 2015.

“Since its launch, NEXA has received an overwhelming response from customers and has done extremely well in its objective of changing the way cars are sold in India,” R.S. Kalsi, Executive Director (Marketing and Sales), Maruti Suzuki India was quoted as saying in a statement.

“Through NEXA, we offer a unique car buying experience, built on pampering, innovation and technology. With all these initiatives, we are able to attract new categories of customers who were earlier not considering us. We have taken the challenge to create newer segments to fulfil the wishes of our customers,” Kalsi said while inaugurating the 200th NEXA showroom here.

The passenger car major plans to expand the number of NEXA outlets to 250 by end of 2016-17.

“By March 2017, when NEXA completes 20 months of its launch, it expects to sell 200,000 units,” the statement said.

According to the company, the premium automotive retail channel is an important initiative in its journey of achieving a 2 million sales target by 2020.

At present, premium cross-over S-Cross, premium hatchback Baleno and premium urban compact IGNIS are sold through NEXA outlets.