Paisabazaar.com launches new campaign
New Delhi [India], June 5 (ANI-NewsVoir): Paisabazaar.com, India's largest marketplace for loans and cards, launched its new TV campaign during the live broadcast of the India-Pakistan Champions Trophy match on Sunday. The campaign, which will feature several of Paisabazaar.com's products, kick-started with its free credit score feature.
Paisabazaar.com is the only financial entity in India to offer customers a credit report along with monthly updates at absolutely zero cost. The free credit score feature on Paisabazaar.com, built in partnership with Experian Credit Information Company, is easy, instant and it's completely online.
"We, at Paisabazaar, are focused on spreading the message around the relevance of Credit Score. Credit Score not only determines whether an individual get a loan or not, but also decides the pricing of that loan. We have seen too many of our customers struggle to get loans in times of need because of a poor Credit Score. Through our TV and digital campaigns, we want to make people aware that every individual should be aware of his credit score and constantly strive to improve it," said CEO and co-founder Paisabazaar, Naveen Kukreja.
"Our brand promise is to make personal finance decisions easy and convenient for India. By providing Credit Report absolutely free, we are ensuring our customers are empowered to take informed lending decisions and help them get best-suited offers. Along with the Credit Report, we provide free monthly updates of the report to help customers monitor their score," said chief product officer Paisabazaar, Radhika Binani.
The high-impact campaign is conceptualized by the in-house team of Paisabazaar.com and is executed by K Silent Production. It would be aired on Star Sports HD during the telecast of Champions Trophy games along with movie and news channels like Set Max, UTV Movies, AajTak, NDTV India etc.
The new commercials feature actors Sumit Raghavan and Amit Mistry.
Sai Narayan, Group Director and Head of Marketing, Paisabazaar.com, said, "While we have focused on Credit Score earlier, our new campaign is in a completely different look and comes with a signature tune, which we feel is extremely catchy. The idea is to drive home the point that your chances of getting any type of loan depends on your Credit Score. On Paisabazaar.com, finding out your Credit Score is easy, instantaneous and free." (ANI-NewsVoir)