Reliance Communications launches voice calling plans at Rs ‘149 Unlimited’

Reliance in big debt amounting to crores, no payment to employees since October, asked to leave job voluntarily

New Delhi, November 22: Reliance Communications (RCOM) has launched ‘149 Unlimited’ calling plan, which will offer customers unlimited calling talk-time to any phone on any telecom network across the country, including long distance calls, at just Rs 149 per month, a company statement said here on Tuesday.

The ‘149 Unlimited’ plan, available across the 2G, 3G and 4G technology platforms, is targeted at incentivising 2G, 3G and 4G handset-owners across India to move to the RCOM network, the statement said.

“There are still hundreds of millions of older 2G handset-owners in India, and RCOM is positioning the unique plan to migrate these customers to its network, along with 300 MB of data usage. And with RCOM’s high-speed add-on data plans, ‘149 Unlimited’ will also appeal to data-heavy 3G-4G customers, who will benefit from unlimited calling talk-time,” it added.

“Our new pioneering yet simple unlimited plan has the potential to trigger a paradigm shift in the way Indians recharge their mobile phones, creating a significant shift in the telecom market-as it moves away from the ‘Unit Rate’ charging regime to a ‘Single Recharge and Unlimited Usage’ regime,” said Gurdeep Singh, Co-CEO, Reliance Communications and CEO of RCOM’s Consumer Business.

“Our unlimited plan will see millions of Indians benefit, and help RCOM ramp up its customer base and engage with higher-value customers and greater ARPUs (average revenue per users),” he added.

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