Samsung India campaign video gets 100 mn views on YouTube

New Delhi, Feb 22 (IANS) Samsung India’s campaign film “SamsungService” has become the highest-viewed advertising video in the ‘Consumer Electronics and Smartphones’ category worldwide, garnering over 100 million YouTube views.

The video has also become the highest-viewed advertising video on YouTube across all categories in India.

Samsung India’s service campaign ‘We’ll Take Care of You, Wherever You Are’ showcases the journey of a young Samsung engineer on his way to provide services in a remote village in India, highlighting Samsung’s vision of creating relationships with its consumers.

The video has also garnered over 224,000 consumer engagements on various social media platforms.

In October last year, Samsung India launched customer services in both urban and rural India by augmenting its service network with 535 service vans.