SONY SAB family humour channel, has launched itself with Varun Dhawan as a Happiness Ambassador

New Delhi, Jun 14: Underlining its purpose of flipping every frown and turning it upside down, SONY SAB family humour channel, has launched itself in a new brand identity.
The channel will see a new line-up of comedy shows, lively packaging and vibrant visuals aimed at providing an enriching and revitalised visual experience to its audiences.
The new brand expression underlines the channel’s conviction “if you are not laughing, you are not living”.
SAB’s new creative expression encompassing new logo, tagline, brand films and new shows is aligned to its goal of making SAB the comedy icon of India.
The new logo features happy colours including bright orange and yellow symbolising vibrancy yet comfort and warmth with a little oomph in the purple.
Varun Dhawan has been roped in as a Happiness Ambassador for SAB.
Varun brings in the desired youthfulness, fresh of wave energy and Contemporariness to the brand.
The channel promise of ‘Haste Raho India’ (keep laughing India) is being brought alive through a series of brand films anchored by Varun against a fresh and energetic foot tapping music track.
The new brand personality is aligned to changing aspirations of new India.
The laughter movement is being driven by a line of shows with refreshed flavour of comedy, while keeping the core of the content intact.
The recently launched ‘Sajjan Re Phir Jhoot Mat Bolo’ along with upcoming line up of shows like ‘TV, Biwi Aur Main’, ‘Tenali Rama’, ‘Shankar Jay Kishan, 3-in-1’ and ‘Aadat Se Majboor’ will herald a youthful, contemporary and relatable feel.