Tweet about dream homes to win prizes

Mumbai, Jan 11 (IANS) Here is a chance for creative and innovative people to win interesting prizes by participating in a Twitter campaign that allows you to dream out aloud.

The campaign, #REDisRealEstateDestination, organised by the digital marketplace HDFC RED on Wednesday, is calling every aspirational home buyer to tweet about their dream real estate destination and win Amazon cash vouchers worth Rs 2,000 every hour.

“Everyone paints a different picture of their perfect home. There are varied desires and emotions that take form of one’s most cherished possession, HDFC Red Chief Executive Officer Sohel I.S. said in a statement released.

“We want people to express these thoughts in the most imaginative way,” he said, adding: “the objective is to augment brand awareness and be the partner of choice for our target audience when they intend to realize their dream of buying a home.”

According to the company’s social media head Rohan Gandhi, the company’s brand motto is finding people homes of their choice.

He said, “through this campaign, we want Twitterati to generate interesting dialogue around homes that people aspire to live in.