Wink that launched trillion hits

March 12, 2018: Had Homer written Odyssey now, he would have explained the voluptuous beauty of Helen of Troy in terms of the hits and the number of trolls she would have managed in the digital frame. Instead, Homer described Helen as the indulging beauty who have launched a thousand ships. Anachronism is a style in English language used to explain inappropriateness of a comparison.

To be more explicit, if one explained Priya varrier’s wink as the one launched thousand ships, it would be a classic case of anachronism in a digital world, where name and fame are measured in terms of digital space it occupies or traffic that generates in the internet.

Be that it may, the larger question is: can the importance and fame of a person being measured in terms of ephemeral vectors like hits and trolls and the reams of papers used in the print and TPP of news channel s? It can trigger a debate of an intense nature. Let us take the example of young cute looking Priya, who shot into fame. Without taking much credit from her for her instant glory, there are several backroom players. The song that hit hard the viewers was composed back in 1973, a song usually sung at nikhas (Muslim marriages).

It was sung by a group of youngsters on the wayside for quite some time. The song attracted the music director of a film yet to be shot completely. Then the playback singer who lend the voice over, the music director, who dusted the song from the archives and gave it a contemporary touch and tune and all those people who shot the scene including the orchestra, cameraman, director of the film who envisioned the scene, the light boys etc.

Priya carried the thunder and the moolah since she is the last mile connectivity to the entire sequence. Without that wink and naughty smile, it could have been any other song from a movie and would have remained in the minds of song lovers in the form of a disc or a cassette or as a bathroom crooning. Not that such song sequences were not there in the music world. For instance, the song sung by Amitha Bachan in the film Kabhie Kabhie caught the attention of the people at least in the Northern belt of India and hardly any Holi festivities go without people dancing and humming to the tunes of the inebriated rendition of Amitha Bachan. There were also many people behind the scene who must have worked for the song and in popularizing it. But the credit goes to a person, who is more visible. It is something like winner takes all.

That is true in every walk of life, be it politics, war, peace etc. Only one person will be in the limelight and the rest are in the shadows. It could be perhaps a natural law. Assuming the credit is equally divided among all in a group, the focus may get obliterated and people may tend to forget them very soon. Of course, we are all hero worshippers and not that of heroes. That trend will continue for millennia since that was the one that prevailed across millennia.