Witlinger, The Grub Fest tie-up as official pouring partner to bring authentic craft experience
New Delhi [India], Mar 16 (ANI): Witlinger, one of the fastest growing craft beer brand and probably number one prepared craft beer in the market is rapidly catching the attention of authentic beer lovers in the country.
After the successful launch of its unique initiative #NowRolling, the brand takes another step forward by engaging with The Grub Fest- Delhi's biggest food festival as official Pouring Partner.
The three day event will be taking place at JLN Stadium, New Delhi starting from 17th-19th March 2017. The brand endeavors to create a larger-than-life experience for its customers through youth-centric initiatives. Thus, in its effort to reach out to beer loving audience of the country, Witlinger has created this partnership with 'The Grub Fest' to create awareness and enhance consumer experience.
Beer drinking is a culture which is growing belligerently and Witlinger has made a great impact in the Indian market by bring up the Lager and Wheat beer options, which is making a great impact in the flavors enhancement. Craft beer has stormed the global beer market and it is catching up the taste buds of Indian consumers swiftly.
This initiative is a head-on move from Witlinger, to create an awareness of craft beer, which is pacing amongst the youth, who believes in experiencing the new flavors and different genres of beer.
"We are quite overwhelmed and excited to be the official pouring partner at
The Grub Fest. It is the perfect fiesta for food and beer fanatics and we are excited to see all food and beverage aficionado. It is the best platform to experience and enjoy real craft beer," said MD and founder Kaama Breweries, Anuj Kushwah.
Craft beer has a unique style and taste, which can only be enjoyed if poured right to preserve its aroma, ingredients and feel. While craft beer the next big thing in India, many people do not get to enjoy the original taste of it because of unawareness on serving and drinking methods. Witlinger is creating fresh avenues to satiate consumers' growing thirst for craft beer with its innovative concepts like 'Witparty' and #NowRolling.
On the exclusive pouring partnership, Chaitanya Mathur, The Grub Fest said, "With every year edition The Grub Fest is becoming bigger, tastier and an even more entertaining festival. Our festival boasts of over 100 restaurants exhibiting to an expected 100,000 foodies from across Delhi. We are glad to have Witlinger as our exclusive pouring partner who will not only refreshen-up our visitor, but will give a new and smoother craft beer experience to the food and beverage connoisseur."
The Grub Fest is India's biggest food festival with the best restaurants displaying their signature delicacies over some good music and performances to keep you entertained. The fest gives you the chance to experience wide range of interesting cuisines at one place, fill your baskets with unique gourmet products.
This time, apart from the best of restaurants, artists and chefs, this food feasta will have lot new stuffs- from screening food documentaries, talks by top food connoisseurs; to cook offs for budding chefs, and all new versions of Grub Stories.
And not only this, but to mesmerize the moment with great food and drinks, The Grub Fest will have artists like- Anish Sood, Hari and Sukhmani, Indeep Bakshi, Tatva K, Akhil Sachdeva (Nasha) and Bally Sagoo for all three days, for pepping up the aura with their musical engagements. And, do keep yourself still for more surprises from the world of Sports Entertainment that will be coming down to India to be a part of The Grub Fest. (ANI)