Myntra faces boycott on Twitter over ‘offensive’ advertisement with Myntra’s logo for hurting the sentiments of religious Hindus

NewDelhi, August 26:People at Myntra must have got the shock of their lives when they saw #BoycottMyntra as one of the top trends on Twitter this morning. The Flipkart-owned e-commerce company is being trolled on social media for hurting the sentiments of religious Hindus who found an ‘offensive’ advertisement with Myntra’s logo in it on the Internet.

The advertisement showed an animated scene from ancient India’s epic Mahabharata depicting the famous episode when Draupadi, wife of the Pandavas, was disrobed in the Kaurava court. In the advertisement Lord Krishna, who came to Draupadi’s rescue, is seen shopping for a extra long saree from Myntra in the poster.

A Twitter user shared the graphic and asked Myntra for an explanation. Her tweet went viral in no time and outrage knew no bounds with people calling to boycott the website.

The truth of the matter, however, is that the graphic (not an advertisement) was created by ScrollDroll, a content-creating website, and Myntra had no role no role to play. In fact, it was created in February and was removed immediately keeping in mind the religious sentiments of people.

Here’s what people had to say on social media about the advertisement.

In a statement, Myntra said, “This creative was done and posted by a third party (ScrollDroll) without our knowledge or approval. They have already pulled down the illustration and apologised publicly for the same. Myntra does not endorse it. We will be pursuing legal action against them for using our brand.”

The ad was actually created by a Delhi-based content creation site ScrollDroll. They stated that they were the ones who created the ad and Myntra was nowhere associated with the same.

ScrollDroll clarified this through their official Twitter handle as well.