Pokemon Go losing it’s Popularity : More than 10 million players have abandoned the game

London, Aug 24: When it first launched at the beginning of July, Pokémon Go erupted in popularity, surpassing Tinder and threatening to overtake Twitter in just days.

But now, the craze has begun to fizzle out.

According to a report published by Bloomberg, user data from analytics firm Apptopia shows that Pokemon Go had around 45 million users in mid-July, but the figure begins to decline by more than 12 million since the beginning of August itself, bringing it down to 30 million users daily.

Pokémon Go reached peak ‘daily active users’ in mid-July, at nearly 45,000,000, and has seen a drop in these numbers since, Bloomberg reveals.
Now, the figures sit at around 30,000,000.
Using data from Sensor Tower, SurveyMonkey, and Apptopia, Axiom Capital Management has found that Pokémon Go is experiencing a downward trend across multiple facets, including downloads, engagement, and time spent on the app per day.
While it may not spell good news for the game, this may come as a relief for Facebook, Instagram, Tinder, Twitter, Snapchat, and other apps threatened by Pokémon Go’s sudden popularity.
‘Given the rapid rise in usage of the Pokémon Go app since the launch in July, investors have been concerned that this new user experience has been detracting from time spent on other mobile focused apps,’ Senior Analyst Victor Anthony, of Axiom, told Bloomberg.